{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Sell with Steli Efti","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/314fc7b6\"></iframe>","width":"100%","height":180,"duration":3336,"description":"In this episode, you'll hear expert sales advice from a successful entrepreneur who's started multiple businesses from scratch.\nSteli Efti explains how to sell, and what steps he takes when launching a brand new company (without using his name or network).\nTopics covered:\nHow to think about your customer before you start a business\nWhy Steli recommends you sell a service before building a product\nWhen potential customer interviews become a waste of time\nThe framework for effective customer development conversations\nHow to reprogram your mind and see failure as progression\nWhy you will never become immune to hearing the word “no”\nThe exact process Steli tried to cold call startups (without using his name or network)\nHow to generate revenue quickly with services\n\nResources mentioned:\nStanford experiment\nClose.io\nThe Startup Chat\nSteli@close.io\nSeth Godin's Marketing Secrets to Launching a New Business","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}