{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The CMO Whisperer","title":"The Future Of Advertising - Dr. Mark Grether","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3172ef95\"></iframe>","width":"100%","height":180,"duration":1380,"description":"My guest today is Mark Grether, SVP and General Manager of PayPal Ads. Mark has helped shape some of the biggest shifts in modern advertising, from co-founding Xaxis at WPP to leading Sizmek, through its acquisition by Amazon, to helping grow Uber advertising into a billion-dollar global business with more than half a million advertisers. Today at PayPal, he's focused on building an advertising business designed to help merchants sell smarter and consumers discover more of what they actually care about.","thumbnail_url":"https://img.transistorcdn.com/LJqPH-JE8gadwPckpXI-I4tFxQ4ahKSJhdqv-hfZVqs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NTFi/ZDVkZTM2MDVjYWI1/ODA0ZTRiYjYzNzU2/NjY1My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}