{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"How I Made Millions Supplying The Worlds Best Restaurants Fruit & Veg - The River Cafe, Per Se, The Devonshire ","html":"","width":"100%","height":180,"duration":8311,"description":"Franco Fubini was born in Argentina, raised in Italy, educated in America, and built his career in London.\nHe’s worked for Goldman Sachs, Apple, and luxury food brand Valderrama.\nBut then came Natoora.\nToday, Franco is the founder of Natoora – the chef-obsessed fruit & veg supplier, serving Ottolenghi, Dan Barber, and Alain Ducasse.\nThis episode is an eye-opener into food systems, supermarket power, and how our plates shape the planet.\nON THE MENU:\nGrowing up between Argentina, Italy & the U.S. – how culture shapes taste.\nThe Goldman Sachs years – why Franco walked away from banking.\nApple’s obsession with perfection – and how it influenced Natoora.\nAlain Ducasse, Dan Barber & Ottolenghi – building trust with world-class chefs.\nWhy supermarkets destroyed seasonality – and how Natoora fights back.\nThe hidden cost of cheap fruit & veg – why “local” doesn’t always mean good.\nHow Natoora built a supply chain from scratch – and why it matters.\nWhy chefs are the real gatekeepers of better farming.\nThe problem with food labels, and why transparency beats marketing.\nFranco’s long-term vision – a revolution in how we eat and farm.\nAn honest, global, and deeply inspiring conversation with one of food’s great challengers.","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}