{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#94 Buyer Series: Fostering good buyer vibes with Wade Yenny & Alex Bayer","html":"","width":"100%","height":180,"duration":3357,"description":"If you are in the CPG industry and active on LinkedIn, chances are you are familiar with the dynamic duo, Alex Bayer and Wade Yenny, co-hosts of the weekly podcast CPG Vibes. They have over 35 years of combined experience in the industry. Alex is the founder of Genius Juice and you also may know him from his other podcast, 15 Minutes of Genius. Wade is currently the VP of Center Store at The Fresh Market and has held buyer roles at a number of retailers including Jimbos, Rouses (rhymes with mouses), and Buehler Food Markets. For this second installment of our Buyer Series, I wanted to explore both the buyer and brand sides of the coin when it comes to best practices for working with retail buyers. \nListen in as Alex and Wade share about:\nResearch to do before submitting to a retailer\nConsiderations before sending samples\nFollow up etiquette and how to be pleasantly persistent (a phrase we heard just a few weeks ago from Marlo at Partake about their partnership with Ben & Jerry’s)\nTips for promotion planning\nConsiderations for working with regional and national distributors\nAnd more!\nThis episode was sponsored by Shopify. Go to shopify.com/startupcpg\nThis episode was sponsored by Promomash + Crisp. Go to promomash.com/startupcpg\nThis episode was sponsored by IFT. Go to iftevent.org\nEpisode Links:\nCPG Vibes podcast\nGenius Juice website\n15 Minutes of Genius Podcast\nWade’s LinkedIn\nAlex’s LinkedIn\nShopify Links:\nStart a free trial and enjoy 2 months of Shopify for $1/month\nPromomash/Crisp Links:\nTry Promomash + Crisp free for 30 days here\nWebinar recording: Promomash + Crisp Present: The Next Big Thing in WFM Demo Analytics\nWebinar recording: Distributor Data 101: 5 Things Brands Should Be Tracking and Why\nIFT Links:\nExhibit at IFT FIRST\nAttend IFT FIRST\nIFT website\nShow Links:\nJoin the Startup CPG Slack community (12K+ members and growing!)\nFollow @startupcpg\nVisit host Jessi's Linkedin or website\nQuestions or comments about the episode? Email Jessi at...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}