{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zero Click Marketing","title":"GEO Is What Happens When Search Becomes Zero-Click","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/324eed3e\"></iframe>","width":"100%","height":180,"duration":1245,"description":"AI search is changing SEO, but not because SEO is dead. It’s changing because search is becoming more zero-click.In this episode, I explain GEO — Generative Engine Optimization — and why it’s less about chasing AI hacks and more about making your content easier to retrieve, understand, cite, trust, and remember. I break down four practical mechanics of GEO: retrievability, extractability, credibility, and public evidence — and show why good AI visibility still starts with good marketing.Timestamps00:00 Why AI search is changing SEO01:35 What GEO actually means03:10 Why GEO is a zero-click marketing problem04:30 The four mechanics of GEO, beginning with retrievability08:30 Extractability: can your content be understood and reused?11:00 Credibility: why generic SEO content falls short13:30 Public evidence: why your brand’s off-site record matters18:45 Why GEO is not magic — it’s good marketingResources:Ahrefs study: AI Overviews Reduce Clicks by 58%Pre-order the Zero Click Marketing book (yes, there’s a chapter on AI marketing!)Learn more: zeroclickmarketing.coConnect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | ThreadsThis episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com ","thumbnail_url":"https://img.transistorcdn.com/IthCXTjgV3K8leLwx_hDMGaZ1JtN3o6wJwDqsYx223g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}