{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Use Customer Surveys to Sell More (And Better)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/32b5f696\"></iframe>","width":"100%","height":180,"duration":3862,"description":"Wouldn't you love to get more value out of customer surveys?\nAs we all know, talking to customers is the best way to learn more about your audience.\nWe've covered surveys and how to get inside your prospects' head on the show before. But in this episode, we cover an unconventional approach to using surveys inside your sales funnel.T\nhis is a special interview because I'm speaking to not one, but two guests. Rob and Kennedy are the co-founders of ResponseSuites. And they're here to reveal how you can use surveys to sell more... without pissing your customers off.\nTopics covered:\nHow Rob and Kennedy transitioned from entertainment into marketing\nWhy typical customer surveys are where useful data goes to die\nHow to create a personalized sales process at the end of your funnel\nThe best way to ask key questions (and instantly define your customers’ needs)\nWhat happens next in the funnel after someone completes your survey\nWhy sending email blasts to your entire list alienates 60% of your audience\nThe simplest place in your funnel to start asking subscribers to fill out a survey\nTwo practical techniques for increasing your survey response rates\nWhat four critical questions will generate the most useful answers\n\nResources mentioned:\nResponseSuite\n3 Marketers Walk Into a Podcast\nHow To Sell The Way Customers Want To Buy\nSlack\nAsana\nConvertKit\nInfusionsoft\nActiveCampaign\nHow to Do User Research (Even if You're on a Budget)","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}