{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Back on T-R-A-C-K","title":"Christopher Collier on Scaling Marketing Without Burning Out Teams","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/32bc75f1\"></iframe>","width":"100%","height":180,"duration":3120,"description":"Most SaaS executives assume that driving hyper-growth in a private equity ecosystem requires treating your team like line items on a spreadsheet. They believe metrics and empathy can't coexist.\nThey are completely wrong.\nIn this episode of Back On T-R-A-C-K, I sit down with Christopher Collier, Vice President of Marketing at EHS Insight, to unpack how he scaled ARR from $60M to $125M and boosted organic traffic by 500% through a radical servant-leadership framework.\nWe dive into:\n• The M&A Playbook: Auditing and unifying digital marketing engines for newly acquired companies under PE timelines.\n• From Paperwork to Culture: Shifting the positioning of compliance software from a mandatory chore into a predictive risk asset.\n• Leading by Lifting: Why putting empathy and team empowerment at the center of your GTM strategy yields premium pipeline velocity.\nStop treating your marketing team like an execution machine. It’s time to build an infrastructure that lifts your people and your profits simultaneously.","thumbnail_url":"https://img.transistorcdn.com/xHp-x0lt8z34PFQFRhU-xfJr1_gU9C3zfQQ_z9C9yIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNWVi/MGY2ZTYxZTcwZGQ3/NTA2YTRhNTMwODQ5/NzA3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}