{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Serious Lady Business","title":"Women Know What Women Buy with Krista Karpan","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/32f29ead\"></iframe>","width":"100%","height":180,"duration":2561,"description":"Krista Karpan, co-founder and CEO of Milked Media, shares insights on marketing to women, building authentic customer relationships, and scaling a business with a strong foundation. Discover how understanding your customer deeply can drive revenue and long-term success.\nAbout Our Guest\nKrista Karpan, Co-Founder of Milked Media\nMilked Media Website\nConnect with Krista on LinkedIn\n\nKey Takeaways\nMarketing to women by understanding decision processes\nThe importance of niche segmentation within women’s demographics\nUsing customer reviews and surveys to inform marketing\nThe impact of authentic content and user-generated content\nBuilding a loyal customer base through personal outreach\nThe role of website experience in conversion rates\nThe significance of product launch strategies and demand creation\nAdapting to platform algorithm changes like Meta’s Andromeda\n\nKeywords\nwomen marketing, customer insights, brand growth, social media, influencer marketing, product development, business scaling","thumbnail_url":"https://img.transistorcdn.com/6TAaPF1kcTIdEmMJGvBn5Jj2u4lrZyr-oqrhplHbStc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yOGMz/NzBiNmRkZDM4ZjIx/NjllYzZkZWYwYjY1/MzM2Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}