{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Lead the People","title":"#65: Mission-Driven Leadership with Dean Wegner","html":"","width":"100%","height":180,"duration":1622,"description":"Dean Wegner graduated from West Point in 1993 and served 7 years in the Army as a helicopter pilot and Army Ranger. After the Army, the majority of Dean’s business career was spent in business development, marketing, and strategy with Procter & Gamble and Mars. In 2017, Dean founded Authentically American, a Veteran owned, American made premium apparel brand.\nDean is active in his church and serves on the board of several for-profit and non-profit companies and organizations. Dean and Authentically American are riding a wave of national media exposure having been featured in Forbes, Inc. Magazine, FOX News, MSNBC, Nasdaq, Newsmax TV, and SiriusXM Radio.\nDean and his bride Kelly have been married for 29 years and they have 4 children, with the youngest being adopted from Ethiopia.\nTop 3 Takeaways\n\nGet to the point. Your mission statement and sentiment aren’t nice to have. Top talent and customers are looking to work with organizations they find meaningful. Emphasize the point your organization exists and distill this into a clear and compelling mission.\nGet real. If your mission statement is only going to amount to empty words, don’t bother taking the time to create it. Make sure your mission is authentic, tangible, and apparent in all that you do.\nShare the wealth. Manifesting and reinforcing an organization’s mission isn’t the sole responsibility of the CEO or the executive team. Leaders at every level honor the mission through their decisions, attitude, and actions.\n\nFrom Our Sponsor\nThe Predictive Index (PI) is an award-winning talent optimization platform that aligns business strategy with people strategy for optimal business results. More than 60 years of proven science, software, and a curriculum of insightful management workshops make PI the solution for any company looking to design great teams and culture, make objective hiring decisions, foster engagement, and inspire greatness in their people anywhere in the world. More than 10,000 clients and 480+...","thumbnail_url":"https://img.transistorcdn.com/o852s7Ljq2fxvNhM2wAX6FEYs5tcnEvuQ7Pb0h1_KDE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hODhm/YzA1ZTg2MDllZThi/OTE2ZWQ4YmEyNWI0/MWRlMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}