{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Build a Credible, Personal Brand From Zero","html":"","width":"100%","height":180,"duration":3029,"description":"When Wes Bush left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day.\nWithin three years of making that decision, he’d written a book, built a coaching program, and launched the Product-Lead Institute.\nIn this episode, Wes tells me how he got to that point in his career and the influences behind his decisions.\nHe also reveals his 16-step guide to building credibility.\nTopics covered:\nWhy Wes treats his LinkedIn profile like a landing page\nWhat led him to launch his own business\nIf you can build demand you can build any business\nHow to discover what it is that you truly love to do\nThe benefits of specialising in an area\nDoubling down on what gives you the most energy\nHow Wes created and ran a course for the CXL Institute\nWhy you need to pick a villain in marketing\nMistakes he made when building his personal brand\nResources mentioned:\nProduct-Lead Institute\nVidyard\nEat Your Greens - Wiemer Snijders\nKey Person of Influence - Daniel Priestly\nThe Unique Ability - Julia Waller & Catherine Nomura\nDilbert\nCXL Institute\nGainsight PX\nDrift\nHubSpot\nPratfall Effect in Marketing: Admit Your Flaws to Win Customers\n\n\n\n\n\n\n ","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}