{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"State of Play","title":"Devin Matthews: How He Became YouTube's Best New Filmmaker.","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3300cba7\"></iframe>","width":"100%","height":180,"duration":4738,"description":"Devin Matthews rebranded his favorite sandwich shop in an effort to rediscover his love for the game. For free. \nHe made a documentary ab out it called @SuprOrdinary.\nThen his YouTube channel exploded.\nBuck's Art Director reveals why SuprOrdinary almost started as a way to sell his feces for passive income (seriously), and how his cousin's death made him ask: \"If I passed away tomorrow, would I feel like I did my best work?\"\nWe talk the stress of medical bills, creative identity crises, and why making something you'd actually enjoy might be the only strategy that works.\nGet the UX Tools Newsletter (written by me)\nJoin 100,000+ designers for weekly insights on creative software and the people shaping it: https://uxtools.co\nCHAPTERS:\n00:00 - \"Make something you'd enjoy\"\n02:02 - Devin became my favorite creator\n05:22 - The not-so-romantic origin of Super Ordinary\n06:30 - Passive income research gone wrong\n07:52 - From teaching courses to creative entertainment\n10:12 - Being a one-man band (then accepting help)\n12:32 - The brainstorm meeting problem\n14:09 - How to keep creative people around\n21:08 - Balancing money and creative fulfillment\n22:10 - \"Life is short. Am I doing what I want?\"\n34:28 - The anxiety of going viral\n39:14 - Playing the YouTube algorithm game\n40:10 - TikTok gave me permission to experiment\n43:39 - The aversion to being sold to\n46:16 - Do you call yourself an influencer?\n50:02 - Labels: designer, art director, filmmaker?\n53:48 - \"I still don't feel like a filmmaker\"\n57:59 - Who are we even making this for?\n01:06:29 - Presenting designs as storytelling\n01:13:32 - AI and the human side of creativity\nABOUT TOMMY GEOCO\nI spent 15+ years in tech and design. Former military. Father of five. Now building Internet Enjoyers, a weird little media + product studio rediscovering soul in creative tech. This show is how I'm rediscovering my love for the game.\nABOUT STATE OF PLAY\nHost Tommy Geoco discovers what fuels the internet's most interesting designers...","thumbnail_url":"https://img.transistorcdn.com/Q4goNjMCyLVJblsVd-hc65Y9xpTGIkbjq5L00Huluhg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZTM4/NTdjYjhlYmI5NzU0/YjRlNDNkMjFiNDgy/NTRhNi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}