{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Leveraging the Laboratory","title":"Marketing Strategies and Considerations for the Outreach Laboratory","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3301e805\"></iframe>","width":"100%","height":180,"duration":1426,"description":"In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, talks with Andrew Tofilon, director of marketing at Mayo Clinic Laboratories. They discuss integrated marketing strategies for the outreach laboratory.\n \nSpecific topics of discussion include:\nAligning marketing tactics with the target audience.\nConsiderations when choosing digital versus print tactics.\nLeveraging the brand of the laboratory’s larger organization.\nThe role that health system marketing leadership can play in promoting the laboratory.\nHow to add a lab angle to every clinical story.","thumbnail_url":"https://img.transistorcdn.com/PQv11aSKKrLtvMRJ6mO89MzrgNrbSqDFWu7M8wlpxI8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kOTI2/ODEwNTdiNTgxMjFi/ZDZjZDZkZDdlNGVm/ZTQ1OS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}