{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Utter Loyalty","title":"Odeon’s Loyalty Strategy: Less Noise, More Reasons to Return with Adam from ODEON Cinemas Group","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/330bb39e\"></iframe>","width":"100%","height":180,"duration":753,"description":"Utter Loyalty invites you to meet @AdamKing, Head of Digital & Loyalty at ODEON Cinemas Group . She joins @Emma Collins to challenge the tired loyalty playbook and talk about the brutal reality of building a loyalty programme people actually care about. \nFrom shelving weak ideas and surviving internal hesitation to launching Odeon Extras, this is a straight-talking conversation about commercial pressure, customer expectations, frequency-driving benefits, CRM mistakes, and why “points on popcorn” was never going to cut it. We also get into personalisation, film fandom, and the challenge of making loyalty relevant in a world overloaded with content. \nWatch on YouTube: https://youtu.be/tKjAY_72rfwView on our website: https://the-ela.org/utter-loyalty-podcast/Listen on Spotify: ","thumbnail_url":"https://img.transistorcdn.com/3RjtFQ2p8RBuDwsbvydiyBKz86v8d_Eod6pkjhfALPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MWMw/ZThmYmYzMjQ4ZDA3/YzE0ZDY2ZDgwODE4/YWNiMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}