{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 237: Examples Of Offer Creation In Each Industry...","html":"","width":"100%","height":180,"duration":1186,"description":"Here's a quick example of how I'd make an offer for each major industry...\n \nIf you want to create a SEXY offer, you need to be a SCHEMER!\n \nOh, YEAH… it’s Claude Hopkins time… ;-)\n \nIn my last blog, I gave some quick and dirty examples of sales messages across ten different industries. Today, I want to go one step further and show you how to create an offer!\n \n… so once again, I’m gettin’ down with the granddaddy of offer creation (and toothbrushes), Mr. Claude Hopkins.\n \n(Get with it, Kids!)... seriously, check out this advert...\n \nARE YOU A SCHEMER? Claude Hopkins was *THE MAN*\n \nHe was one of the world's first Schemers. \n \nNow, a lot of people hear the word scheme and think of negative pyramid shaped connotations i.e, dodgy pyramid schemes.\n \n...but that’s NOT what the word Scheme word meant in Hopkins day.\n \nIn the late 1800s, a schemer was somebody you hired to design your offer.\n \nOffers used to be called Schemes. \n \nYou’d hire a ‘Scheme Man,’ i.e., “I'm gonna get the Scheme Man to come into my business to design my offer and sales message… and that’s the scheme I’ll go to the market with...”\n \nClaude Hopkins was known in the industry as being one of the world's best schemers. \n \nClaude Hopkins was one of the first to:\n \n Give out samples as part of the sale…\n Test all his headlines with color-codes...\n Put an ad on a car...\n \nHe was one of the first people who said that:\n \nYou SHOULD test... and the ONLY purpose of an ad was to sell, NOT entertain. \n \nIf you read my last blog, you’ll already know about Albert Lasker, (the energetic bipolar genius who’s responsible for you drinking orange juice at breakfast.)\n \nHopkins was hired by the advertising firm Lord & Thomas where Lasker was a partner. In fact, it was Lasker who brought Hopkins in to work for the company.\n \n… which meant that Lord & Thomas were able to create both the ads and the offer for their clients.\n \nClaude Hopkins was the top paid scheme man in the world. \n \nAt that time, he made $185,000 a...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}