{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 237: Examples Of Offer Creation In Each Industry...","html":"","width":"100%","height":180,"duration":1186,"description":"Here's a quick example of how I'd make an offer for each major industry...   If you want to create a SEXY offer, you need to be a SCHEMER!   Oh, YEAH… it’s Claude Hopkins time… ;-)   In my last blog, I gave some quick and dirty examples of sales messages across ten different industries. Today, I want to go one step further and show you how to create an offer!   … so once again, I’m gettin’ down with the granddaddy of offer creation (and toothbrushes), Mr. Claude Hopkins.   (Get with it, Kids!)... seriously, check out this advert...   ARE YOU A SCHEMER? Claude Hopkins was *THE MAN*   He was one of the world's first Schemers.    Now, a lot of people hear the word scheme and think of negative pyramid shaped connotations i.e, dodgy pyramid schemes.   ...but that’s NOT what the word Scheme word meant in Hopkins day.   In the late 1800s, a schemer was somebody you hired to design your offer.   Offers used to be called Schemes.    You’d hire a ‘Scheme Man,’ i.e., “I'm gonna get the Scheme Man to come into my business to design my offer and sales message… and that’s the scheme I’ll go to the market with...”   Claude Hopkins was known in the industry as being one of the world's best schemers.    Claude Hopkins was one of the first to:   Give out samples as part of the sale… Test all his headlines with color-codes... Put an ad on a car...   He was one of the first people who said that:   You SHOULD test... and the ONLY purpose of an ad was to sell, NOT entertain.    If you read my last blog, you’ll already know about Albert Lasker, (the energetic bipolar genius who’s responsible for you drinking orange juice at breakfast.)   Hopkins was hired by the advertising firm Lord & Thomas where Lasker was a partner. In fact, it was Lasker who brought Hopkins in to work for the company.   … which meant that Lord & Thomas were able to create both the ads and the offer for their clients.   Claude Hopkins was the top paid scheme man in the world.    At that time, he made...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}