{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Casual","title":"Revolutionizing Lead Generation: From Cheat Sheets to Custom Plans","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/33335568\"></iframe>","width":"100%","height":180,"duration":2635,"description":"I delve into the creation and testing of a new lead magnet for Swim University—a custom pool care plan. I discuss the development process, from using Typeform and Klaviyo to coding the plan in WordPress. I share early results from split testing this new lead magnet against our traditional cheat sheet, revealing higher conversion rates and the potential for better user engagement. Additionally, I explore the strategic benefits of this customized approach, including improved affiliate sales and more targeted marketing efforts. This episode highlights the value of innovative thinking in enhancing business growth.","thumbnail_url":"https://img.transistorcdn.com/bS4zsVlN6ccZ793Cj6MlIp_0-3DHGoEsoJ_3l1lRsOI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZGI5/YWM3MzkwMzE0ODhj/MjM2NzFiOTNiOTNm/NDkzZi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}