{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Agency Uncovered","title":"How to Start an Agency and Get Clients: The Systems & Sales Process You Need","html":"","width":"100%","height":180,"duration":980,"description":"How to start an agency - picking one repeatable process, documenting delivery and sales, getting your first clients, and choosing between an agency and freelancing.\nMost agencies are accidents — a freelancer gets busy, hires help, and inherits a business model nobody designed. In this episode of Agency Uncovered, Mads Singers explains how to start an agency deliberately: identify the one scalable, repeatable process you can run over and over, then build three machines around it — delivery, sales and marketing. He shares the 80/20 client audit every owner should run, why 95% of sales hires fail without a documented sales process, how he built every one of his companies through in-person networking as a self-described introvert, and an honest answer on whether you should start an agency at all or stay freelance.\n\nKey Takeaways\nStart with the one repeatable process, not with whoever happens to email you.\nNiche at the process level, not the industry level — e-commerce email marketing on one platform beats “email marketing”.\nRun the 80/20 audit. Which 20% of clients pay 80% of the money, and which 20% cause 80% of the headaches?\nDesign delivery so a novice could run it. If someone with zero expertise can execute the documented process, hiring becomes easy.\nDocument the sales process before hiring a salesperson. Without a script, ICP and product knowledge in writing, roughly 95% of sales hires fail.\nMarketing is about ROI, not cost. Cheap channels are not automatically the right channels.\nPut a people-management framework in from the first hire — one-on-ones and feedback solve most future headaches.\nGet your first clients in person. Network, Chamber of Commerce events, Meetup — trust is built fastest face to face.\nTrade services or start on a revenue share to get the first case studies on the board.\nPick one lead generation channel and stick with it until it works — you cannot be good at seven at once.\nYou do not have to build an agency. Freelancing carries less...","thumbnail_url":"https://img.transistorcdn.com/Q-TvIuBLpFjjn3tWgDewzSXS5YCswQp2s2zvU7UBQt0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81MTdi/OTg4NTZkNDdiZTVj/ZGY5YjAxYzRhMTdm/MDlhNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}