{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Marketing for Developers: How to Build Software People Want","html":"","width":"100%","height":180,"duration":3203,"description":"This week I’m talking to Justin Jackson, Canadian entrepreneur, speaker, Saas growth and marketing advisor, and author of Marketing for Developers and Jolt!.\nThis episode is a great listen for developers who aren’t marketers themselves but want to launch a product or service.\nJustin will share his methodology for customer research, picking the right marketing, and ultimately creating a great product and tons of sales.\nTopics covered:\nProduct development as marketing\nJustin’s career background in a non-profit and late entry into the tech industry\nThe need for better writing in marketing and on the internet\nObserving customers in their habitat\nStep-by-step advice for product development and iteration\nIdentifying viable markets\nTactical marketing tips and resources\n\nResources mentioned:\nMarketing for Developers\nJustinJackson.ca\nThis is a web page. by Justin Jackson\nProduct People Club\nMegaMaker Podcast\nTiny Marketing Wins\nThe coupon code is a slap in the face by Justin Jackson\nMedium, Hacker News, Nuzzel, Pocket - Content submission channels\nJolt! by Justin Jackson\nGoogle Tag Manager, Segment, Mixpanel - Customer segmentation tools\nInfluence: The Psychology of Persuasion by Robert Cialdini\nRework by Jason Fried and David Heinemeier Hansson\nAnything You Want by Derek Sivers\nBreak Through the Noise in Marketing by Doing Less","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}