{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Agency Forward","title":"073 Katie Turner: Turning Leads Into Clients With Better Messaging","html":"","width":"100%","height":180,"duration":1994,"description":"Hey everyone, today I'm joined by Katie Turner.\nKatie is a buyer enablement strategist helping agencies create messaging and assets that convert.\nShe’s the founder of Kate Turner Marketing, where she helps agencies build trust and transparency into their sales process through better content and positioning. Her work empowers buyers to say yes faster—without traditional sales pressure.\nI wanted to have Katie on because too many agencies lose deals from unclear messaging, hidden pricing, and content that doesn't support the buyer journey.\nIn this episode, we discuss:Building buyer trust through transparent contentWhy unclear pricing kills your sales velocityTurning “not now” leads into future clientsAnd more...You can learn more about Katie on LinkedIn or at KateTurnerMarketing.com.\n-----------\nNo one was asking for another community. But I've made one anyway.\nSo what's different?\nThe Dynamic Agency Community is designed around access rather than content.\nAccess to peers who've done it before.\nAccess to experts who've designed solutions.\nAccess to resources that have been battle-tested.\nAnd right now, the price for founding members is only $97/year.\nJoin today so your agency has immediate access to everything you need to grow.\nYou can join at DynamicAgency.Community. \n-----------\nHiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.\nThis is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.\nYou can list your open positions for free at AgencyJobHub.com.\n-----------\nOur friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.\nThis is a must-have for agency owners and...","thumbnail_url":"https://img.transistorcdn.com/99f3GOOo4P0qUfXrSNZBIKh9Wgcfi9EJl0SvdLLBXZk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUxMjM1LzE3MTEw/NDMxODQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}