{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Bootstrapped Founder","title":"195: Don't Fall for the Follower Count Trap","html":"","width":"100%","height":180,"duration":1052,"description":"Goodhart's law is powerful and important to remember for every creator: when a measure becomes a target, people tend to optimize their behavior to meet that target, which can lead to unintended consequences. You'll see examples of this law in action, including in education and social media, and learn the negative consequences of over-optimizing for follower count. But I won't let you go without prevention methods and tips for building a quality audience on social media.\n00:00:00 Intro\n00:01:51 Goodhart's Law\n00:03:28 The Pitfalls of Focusing on Follower Count\n00:07:32 The Negative Consequences of Over-Optimizing for Follower Count\n00:09:18 Prevention Methods\n00:12:16 How to Build a Quality Audience on Social Media\nThe blog post: https://thebootstrappedfounder.com/dont-fall-for-the-follower-count-trap\nThe podcast episode: https://share.transistor.fm/s/33be4469\nThe video: https://www.youtube.com/watch?v=P1HtIy5JyHI\n\nYou'll find my weekly article on my blog: https://thebootstrappedfounder.com\nPodcast: https://thebootstrappedfounder.com/podcast\nNewsletter: https://thebootstrappedfounder.com/newsletter\n\nMy book Zero to Sold: https://zerotosold.com/\nMy book The Embedded Entrepreneur: https://embeddedentrepreneur.com/\nMy course Find your Following: https://findyourfollowing.com\n\nFind me on Twitter: https://twitter.com/arvidkahl/\nThis episode is sponsored by Fathom Analytics.","thumbnail_url":"https://img.transistorcdn.com/BNKC8bjmav7kM70FiBhPsYU70z0kVRY7C5GGDQhvfNs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc0MTAvMTY2ODg3/NTEzMC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}