{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Sales as the Key to Success for your Product Business with Lisa Peskin","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/33ca30bd\"></iframe>","width":"100%","height":180,"duration":1617,"description":"Lisa is the Founder and CEO of Business Development University or BDU. On this episode of Product Launch, Lisa and Sean cover \n\n The importance of passion and authenticity in communicating your value proposition to prospects\nThey 3 keys to business development and sales \nFolding 30/60/90 day game plans into your annual plan\nBuilding your prospecting process to deliver effective results\nWhy your initial conversations need to start with their problems (and not your solutions)\nPutting together the pieces to tell an effective sales story\nWhy not everything can be done online\nResources:\n\n  Business Development University - https://businessdevelopmentuniversity.com/\nBDU's Prospect Visit Checklist - https://businessdevelopmentuniversity.com/bdu-prospect-visit-checklist-pdf/\nFanatical Prospecting, by Jeb Blount - https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone-ebook/dp/B01617VD3I\nConnecting with Lisa:\n\n  Connect with Lisa on LinkedIn - https://www.linkedin.com/in/lisapeskin/","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}