{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zero Click Marketing","title":"Books Are the Ultimate Zero Click Marketing Strategy (with Ben Putano)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/33de2404\"></iframe>","width":"100%","height":180,"duration":2083,"description":"What makes a book worth reading, remembering, and recommending?\n\nBen Putano, founder and CEO of Damn Gravity (and Rand’s and my publisher!), explains why books might be one of the most powerful marketing tools in a zero-click world.\n\nWe get into why great books need one memorable idea, how to engineer word of mouth, why romance authors might be better at positioning than business authors, and how to market a book by starting with your biggest fans instead of chasing the broadest possible audience.\n\nTimestamps:\n00:00 – Why books are powerful in a zero-click world\n02:19 – What books can accomplish that other marketing assets can't\n09:20 – Books that changed the way we think\n17:00 – What business authors can learn from romance novels\n19:29 – The dinner party test for communicating big ideas\n23:06 – How to market a book before it's published\n27:23 – Bestseller lists vs. actual influence\n\nConnect with Ben Putano: https://www.linkedin.com/in/ben-putano/\nCheck out Damn Gravity Media: https://www.damngravity.com/ \n\nLearn more: zeroclickmarketing.co\n\nConnect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads\n\nThis episode was produced in partnership with Share Your Genius\nwww.shareyourgenius.com ","thumbnail_url":"https://img.transistorcdn.com/IthCXTjgV3K8leLwx_hDMGaZ1JtN3o6wJwDqsYx223g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}