{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"[BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/33de61cf\"></iframe>","width":"100%","height":180,"duration":3662,"description":"Is your organization too afraid of trying new things?\nDo you have an idea for an experiment but are not sure how to pitch it to your boss?\nLet’s change that.\nMy guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins.\n\nTopics covered:\nThe symptoms of companies that are not experimenting enough\nWhat companies need to have in place before starting experimenting\nThe danger of “growth for the sake of growth”\nThe type of companies that David won’t train or work with\nWhy experiment culture should begin with the mindset\nHow to change the mindset in an organization\nWhy visual storytelling is essential in presenting your experiments\nThe single data source to help you pick the right ideas to run with\nA few examples of crazy experiments David ran\nDavid’s advice to aspiring marketers\nWhat David thinks marketers should learn for the next 5,10, and 50 years\nResources mentioned:\nGrowthTribe\nCXL\nBooking.com\nOracle\nClaire Suellentrop - Hot to Use Jobs To Be Done to Read Your Customers’ Minds\nAsia Matos - 5 Steps to Create a Go-to-market Strategy\nStealing Fire by Stephen Kotler\nLiar’s Poker by Michael Lewis\nJeff Bezos’ 2018 Letters to Shareholders\nSmartcuts by Shane Snow\nTakeru Kobayashi (The Hot Dog Eating Contest Champion)\nLean Analytics by Alistair Croll and Benjamin Yoskovitz\nDave McClure Pirate Metrics\nThe GROWS Process by GrowthTribe\nHotjar\nThe Brass Framework\nOccam’s Razor\nWait But Why by Tim Urban\nOCEAN model / Big Five Personality Traits\nSandra Matz\nDeep Work by Cal Newport\nEdward Bernays\na16z podcast\nLectures subreddit\nGrowth Tribe Youtube channel\nDavid’s LinkedIn\nGrowthTribe Instagram","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}