{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Daren Ng","title":"Why Strategy Matters More Than Advertising Budget","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/33dfb6ff\"></iframe>","width":"100%","height":180,"duration":294,"description":"Can spending more on advertising guarantee better results? In this episode, host Charlotte is joined by digital advertising strategist Ethan to discuss why strategy matters more than advertising budget. They explore the importance of audience targeting, campaign planning, creative messaging, continuous testing, and performance tracking in building successful digital advertising campaigns. Tune in to learn how a well-defined strategy can maximize your marketing investment, improve ROI, and drive sustainable business growth. ","thumbnail_url":"https://img.transistorcdn.com/s0Ae7_v54h1m4a-qV_xHwhbNEIPCzP7Uqw1Mb_ssGmM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hY2Rl/YmE0YWYxZjdiNDA4/Yzc2M2IzNDgxYzMy/MGM0Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}