{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Food Chained","title":"The Family Recipe w/ Hector Saldívar of Tia Lupita","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/33e71a6a\"></iframe>","width":"100%","height":180,"duration":2069,"description":"In this episode of Food Chained, Hector Saldívar (Founder of Tia Lupita) shares his journey from Mexico to Norcal. Hector is a founder that has done it all. He's worked all of the jobs in a CPG business that you can imagine. But that's not the only similarity that Hector and I have...we both honor our moms with our brands.\r\n\r\nThings we discuss:\r\n• Hector's history\r\n• The story of Tia Lupita (his mom)\r\n• Stereotypes in the \"ethnic\" aisles\r\n• Recipes as family heirlooms\r\n• and much more!","thumbnail_url":"https://img.transistorcdn.com/8UpWNFbL-sC0_t377VEHLD-litQr6mj5l3Y9EhCucB8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI4OTU3LzE2ODE0/ODE5NjUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}