{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 174: Creating Real Value On Social Media With Creative Genius Law Founder, Patrice Perkins","html":"","width":"100%","height":180,"duration":2027,"description":"\n\n\n\n\n\n\n\n\nAfter over 10 years in this business, I’ve seen a lot when it comes to social media.\n\n\n\nI’ve been around for Blogspotting and LiveJournaling. I’ve seen the rise and fall of the Twitter empire. I remember when organic reach on Facebook was a given and I watched as Instagram morphed from iPhone snaps to carefully posed and perfected images.\n\n\n\nMuch has changed about the way small businesses approach social media, too. Some marketers are still trying to be everywhere at once while plenty of others are focused on one, favorite platform. Some are sharing highly curated content and others are sharing whatever floats their boats.\n\n\n\nPerhaps the answer to the question “What works in social media marketing?” has never been more ambiguous.\n\n\n\nThis episode is the finale of our 5-part series on trends shaping small business in 2019. If you haven’t caught the first 4, check out our feed on your favorite podcast player or at whatworkspodcast.com.\n\n\n\nMy prediction for 2019 is that this is the year when many small business owners find their strides with social media. \n\n\n\nOkay…\n\n\n\n2019 newsflash—there is NO right way to do social media to support your business.\n\n\n\nThe only way to do it is the way that works for you.\n\n\n\nThat might mean giving it up entirely and focusing on coffee dates, networking events, and online communities—see our trend episode on “real relationships” with Jordan Harbinger for more on that.\n\n\n\nBut it might also mean embracing a less tidy feed, a more consistent schedule, a more uniform aesthetic, long form captions, short form videos, being silly, being an activist, or just being yourself.\n\n\n\nThe power of social media today is in how you make it your own—not in how you try to conform to the norms of your industry or digital space.\n\n\n\nI’ve talked to a number of small business owners over the years who have found their own unique ways of utilizing social media. I talked to Lauren & Jason Pak who built a huge global following for their Boston-based gym...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}