{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Authority Builder Podcast","title":"19: Creating The Demand Breakthrough in your Business","html":"","width":"100%","height":180,"duration":1805,"description":"Breakthrough #1: The Demand Breakthrough™ The #1 complaint of professionals is that the business is like a hamster wheel…and you’re the hamster! You’re only making money when you’re working—prospecting, meeting with potential clients or delivering on your “work product.” You are simultaneously the CEO, CFO, and factory line worker. The challenges you face are unique to professional services and require new ways of thinking and new approaches if you want to breakthrough to real freedom, where you have a business that grows more and more, with less and less effort from you. Over the last 25 years of operating and growing two professional services firms, I’ve discovered there are three breakthroughs you must achieve to reach true freedom in your business. What is the Demand Breakthrough? The Demand Breakthrough is the first hurdle in building a Business that Grows Itself. I’ve personally had conversations with hundreds of professionals in the course of our consulting. Common to most all of those conversations is the understanding by each professional that, despite being very good at what they do, they struggle to attract clients. It sounds like this… “I’m really good with clients. In fact, my clients love me. And, when I talk to new prospects, they almost always become clients. I just need to see more people…” This is terrible trap for smart, talented professionals. Your enormous potential for helping clients—and for reaping the financial, lifestyle, and freedom rewards that go with it—are in sight, yet just beyond your grasp. Why does it trap so many professionals? The reason demand scarcity plagues so many professionals is that selling professional services is dramatically different than selling other products or services.   The sales tactics taught in books and seminars by sales gurus actually work against professionals. The professional sale is an authority sale. You must maintain your authority positioning and leadership status in your relationship with your...","thumbnail_url":"https://img.transistorcdn.com/Vw01Nuy_zF1B3-G0YuN_-cBb2nCur21M9CRKn2yiniY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzU4MS8xNjc5MzE1/NTAyLWFydHdvcmsu/anBn.webp","thumbnail_width":300,"thumbnail_height":300}