{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Why They Resonate","title":"Improving the signature speech of a marketing entrepreneur","html":"","width":"100%","height":180,"duration":2179,"description":"Go inside inside my public speaking accelerator, Design My Signature Talk, with this clip from our final group call.\nWatch the full video of this episode→\nJoin the next cohort of Design My Signature Talk (starts Feb. 23, 2026)→\nIn this episode, hear Brian Piper deliver his brand new signature story as a reliable opener of his brand new signature talk that we developed in the cohort. He used this material to get 3 brand new client leads from his first attempt.\nBrian is a marketing consultant and an author who works with people in higher ed. He helps them embrace AI and become more analytical and data led. But for years, he struggled with developing a SIGNATURE speech, instead building new talks every talk. He also struggled to draw from a major source of ideas and identity and stories in his life, refusing to put that material on stage -- a problem we navigated in the cohort to finally crack the code on a stronger opening story for him.\n***\n\nABOUT ME, JAY ACUNZO\n\nI work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.\nI’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.\nWork with me 1:1, book me to speak, or explore free resources at jayacunzo.com\nDon't market more. Matter more.\nThink resonance over reach.\nDon't be the best. Be their favorite.\n\n***\n\nENJOY THE SHOW? PLEASE SAY THANKS!\n\nLeave a review on Apple Podcasts \n\nLeave a rating on Spotify \nThanks for listening!","thumbnail_url":"https://img.transistorcdn.com/U_5uFnjlo_zo1xLm_swtwR95pMaitmAz5tjzciVc9Lo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZjJi/ZWMxODZjNGFmYzk1/ZWRkYjE3MWUzMjM3/ZWY5Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}