{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zero Click Marketing","title":"[Replay] Tell Your Execs: AI Rankings Are BS (with Rand Fishkin)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/343b532e\"></iframe>","width":"100%","height":180,"duration":2146,"description":"AI is new, yet somehow it’s already exhausting. Marketers are under constant pressure to adopt more tools, track more things, rethink their strategies, figure out AI visibility, and generally become smarter about a technology that keeps changing underneath them.\n\nSo this week, we’re resurfacing a conversation with my co-author Rand Fishkin because it feels even more useful now than when we recorded it.\n\nWe talk about how to make smart marketing bets when perfect attribution is impossible, what AI visibility can and can’t actually tell you, why “rank tracking” inside LLMs is mostly the wrong mental model, and where AI genuinely helps marketers — provided you know enough to recognize when it’s wrong.\n\nMost importantly, this is a conversation about keeping your head while everyone else is telling you to do more.\n\nIn this episode:\n04:20 — How to measure marketing when you can’t prove causation\n07:11 — Why executives accept fuzzy measurement for traditional advertising but demand perfect attribution from digital\n08:45 — Leading and lagging indicators for zero-click marketing\n14:07 — Why AI actually makes zero-click marketing easier to understand\n19:49 — Rand’s skepticism about AI visibility tracking — and the research that changed his mind\n27:02 — What Rand learned about real versus synthetic prompts\n30:52 — Using AI to analyze marketing data without outsourcing your judgment\n33:45 — Zero Click Marketing does not mean zero sales\n\nOf course, you’ll learn all about this and more in our forthcoming book, Zero Click Marketing. It comes out this October, and you can preorder today at zeroclickmarketing.co/book. \n\nLearn more: zeroclickmarketing.co\n\nConnect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads\nThis episode was produced in partnership with Share Your Genius\nwww.shareyourgenius.com ","thumbnail_url":"https://img.transistorcdn.com/IthCXTjgV3K8leLwx_hDMGaZ1JtN3o6wJwDqsYx223g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}