{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What’s Up, Wake","title":"Brewing Up Local Love with Shop Local Raleigh","html":"","width":"100%","height":180,"duration":2588,"description":"In this episode, we chat with Jennifer Martin, executive director of Shop Local Raleigh, about her journey from Florida to Raleigh and her mission to support local businesses. Jennifer discusses how she and her team partner with various local enterprises — from restaurants and boutiques to media companies and health spas — to help them thrive. She highlights the importance of shopping local for the community and economy and shares insights on how Shop Local Raleigh aids businesses in marketing, strategy, and networking. Additionally, Jennifer touches on major events organized by Shop Local Raleigh, like Brewgaloo and Falling for Local, and offers valuable advice for aspiring entrepreneurs looking to start a business in the area. Join us to learn more about the vibrant local business scene in Raleigh and the efforts to promote and sustain it.00:00 Introduction to Local Business Champion01:29 Jennifer Martin's Journey to Raleigh03:55 The Importance of Shopping Local09:36 Supporting Local Businesses: Challenges and Strategies12:53 Future of Raleigh's Business Landscape19:42 Starting a Business in Raleigh22:10 Shop Local Raleigh's Major Events25:28 Craft Beer Delivery Challenges and Industry Trends26:36 Expanding the Festival Footprint27:38 Creating Family-Friendly Events29:13 Planning Massive Events32:04 Rain or Shine: Event Resilience33:24 Local Favorites and Personal Preferences37:45 Supporting Local Businesses40:03 Finding Shop Local Raleigh Online","thumbnail_url":"https://img.transistorcdn.com/3FPpkJ7JIRSxqmup6bUJfqr8_rMrqpK7grf9C8PwVsk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iNmM5/OWRmY2Y4NDg0ZDEy/YjlmZjdkZDdhNDI2/OTJiZC5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}