{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Professional Artist Podcast: Art Business Transformations","title":"Gallery Owner Reveals the Sales System Most Artists Are Missing","html":"","width":"100%","height":180,"duration":1587,"description":"Free 4-Day Challenge for artists: https://professionalartist.com/free\nJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.\n---\nDo galleries and art sales really come down to luck… or are they built through systems and follow-through?\nIn this episode of The Professional Artist Podcast, gallery owner, author, and Professional Artist Association Faculty member Jason Horejs is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.\nJason has spent decades on the business side of the art world, helping artists understand how galleries actually work, how collectors make buying decisions, and why most artists lose opportunities simply by failing to follow up.\nIn this deep dive, Jason breaks down how to approach galleries in a way that gets real responses, the follow-up systems most artists never implement, and how consistent communication turns interested viewers into long-term buyers and collectors.\nRather than relying on chance, Jason explains how artists can create momentum through repeatable systems, broader exposure, and professional relationship-building.\n” If you're looking for exposure, galleries should certainly be a consideration, and if you're not in galleries, you're missing out on the opportunity to have people who are seeking art see that work.”\n— Jason Horejs\nTimestamps\n00:01 Introduction \n01:47 Jason’s Core Message on Exposure \n02:54 Galleries and the Internet as a Hybrid Career Strategy \n03:41 Building Digital Portfolios and Using Email + Online Approaches \n04:51 Gallery vs Direct-Sales Tension and How It Gets Managed \n06:39 Benefits of Cultivated Audiences for Artists and Galleries \n07:40 Clear Plan for Getting Representation: 100 Target Galleries \n08:13 Submission Strategy: Persistence, Follow-ups, and No-Response Handling \n09:05 Follow-up With...","thumbnail_url":"https://img.transistorcdn.com/1w06IKct0FZ59SGs6Y8H5DQOlgFvyRf7GbYr1lhEpu0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yYjgx/ZjQ3MjE4YjdhNDFi/OGE2ODg0NDY2ZDdi/ODI0MS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}