{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Why Your B2B SaaS Should Go Deeper Into Your Target Market","html":"","width":"100%","height":180,"duration":243,"description":"When B2B SaaS products start to get traction sometimes they get lost by going wider across markets instead of deeper into the market where they already have traction.  Let's talk about why this is a mistake what going deeper into your target market actually means.\nBuild a profitable B2B SaaS business for less than $750 - https://nxtstep.io/b2bsaas\nEpisode Transcript\n Hey folks, Sean here, and in this episode I want to talk to you about where to grow from and how to do it after you've gotten some initial traction with your target market for your B2B SaaS. So if you've been through the process of con converting prospects to paying customers and they're getting value out of using your product, you're probably gonna want to know, okay, now what?\nHow do I continue to grow from there? How do I continue to be successful and then scale this product? The key here, my opinion is to go deeper into your target market, not wider. I see this mistake from time to time, and I'm gonna explain to you what I mean. So let's say, let's use my podcasting product for an example.\nNow I'm building a tool to automate essentially the process of creating great titles and summaries and key points and quotes and all that kind of stuff from an individual podcast episode. Now there are plenty of people that can use that functionality and different types of personas are signing up for my product.\nAnd by that I mean it's podcasts in general. Individuals who may be recording podcasts like myself and podcasting agencies as in businesses that do podcast production for anybody who wants one in particular for businesses now. The idea that I'm pursuing for my product is to build it around podcasting agencies as opposed to individuals.\nSo there are two options in terms of where I can go. I can go deeper into one of those two areas, or I can go wider and I can try to apply to both. Now, the objective here, in my opinion, is to go deeper as opposed to wider first. So that's a a key sequential step, as in...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}