{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dave Gerhardt Show (from Exit Five)","title":"#52: How To Build A Brand with Bill Macaitis (former Slack CMO & Zendesk CMO)","html":"","width":"100%","height":180,"duration":1787,"description":"This episode is from a fireside chat Dave did with Bill Macaitis, former CMO at Slack and Zendesk during G2's 2023 \"Reach\" event on how to build a brand in an economic downturn. We cover what is a brand, what is brand marketing, 8 ways to fit a brand into a marketing strategy,  creating a brand centric product, and examples from Bill's work over the years.\n- Send guest pitches and ideas to hello@exitfive.com\n- Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/\n- Exit Five on Twitter: https://twitter.com/exitfiveco\nThanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.\nThis episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos\n\nHere’s how it works:\nResults: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue. \nEase and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work. \nSpeed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours. \nSEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors. Go to demandwell.com/fomo to get your free SEO consultation today.\n\nThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.\nThey give you unlimited podcast editing and strategy for your B2B podcast.\nGet unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.\nVisit hatch.fm to learn more","thumbnail_url":"https://img.transistorcdn.com/qp2EGyx49zNMpcn-IwZXI3v-kD3r0QUel9Kwnpr1jPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}