{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Making Sure You Do The Right Research For Your B2B SaaS","html":"","width":"100%","height":180,"duration":277,"description":"When starting out, you may want to capture research to better understand your target market.  This can be super informative.  However, not all forms of research are created equal.  Let's talk about the different types and when to leverage each so you don't get bad data.\nHow to launch a profitable B2B SaaS business for less than $750 - https://nxtstep.io/b2bsaas\nEpisode Transcript\n Hey folks, Sean here, and in this episode I want to talk to you more about a topic that comes up quite a bit as it pertains to the research that you wanna do to figure out which problems you wanna solve for your B2B SaaS customers. Now, there's different ways to gather feedback from a target market.\nFor the most part, those break down into two categories. There's qualitative and there's quantitative types of data that you can collect. For the most part, the qualitative data usually takes the form of interviews or conversations for you to learn more from a target market. And there's different ways to gather that, which I'll talk about next.\nThe second or quantitative is usually some form of asynchronous method of capturing information from a similar target market, like surveys, for example. Now, In the beginning, I hugely favor qualitative over quantitative, and I'm gonna explain why. But what I want to inform you of is that most people are often very interested in collecting survey data, and there's for various reasons for this, I'm sure, but I believe that to be a trap in the beginning because it can severely limit what you can learn, and it could also be misleading, pointing you in the wrong direction.\nHere's why. Because in the beginning, if you don't know your target market intimately well enough, as in if you haven't had a decent number of conversations with them in one-on-one capacity, then it's gonna be really difficult to create an effective survey because you're not necessarily gonna know which questions are more relevant than others.\nAs such, this is why I'm a huge favor in,...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}