{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Negotiation","title":"Freddie Bacon Part 1 | The Culture & Growth Tactics Of Snow Sports In China","html":"","width":"100%","height":180,"duration":2021,"description":"As we start counting down to the 2022 Winter Games in Beijing, we are going to start mixing in some guests who are playing a pivotal role in what is becoming a national movement to grow the culture of sport in China at a rapid pace. This episode is part 1 of our 2 part series talking with Freddie Bacon, Director of Sport Development at Axis Leisure Management. We talk with Freddie about his experiences running snow sports school in China and how far the ski hills themselves have come in such a short period of time. We discuss the various methods snow sports is growing in China and factors driving that growth. We talk about what it’s like to learn to ski or snowboard in China, diving into everything from costs of lessons, parental involvement, the economics of lessons and how they differ in China, and where China can possibly find enough instructors to meet the huge demand. Enjoy!","thumbnail_url":"https://img.transistorcdn.com/Wu4cbW0ERIV50FkYdsWDJCdAyxrlLfITgs8OoPtJoMU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM2MzUvMTU2NzEy/MDA2NC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}