{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"myNEXT Startup Edge","title":"Glomar Explorer - Lessons for Commercializing Innovation from a Cold War Spy Story","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/349451a7\"></iframe>","width":"100%","height":180,"duration":426,"description":"Today, we’re diving into one of the most bizarre - and instructive - business case studies you’ve probably never heard about. It’s a Cold War spy story. It’s a billion-dollar engineering feat. And it’s also a cautionary tale about innovation, market strategy, and the fatal mistake of copying your competition.In the early 1970s, Hughes Industries unveiled the Glomar Explorer, a futuristic ship supposedly built to mine manganese nodules from the depths of the Pacific Ocean. The world watched. And some of the biggest companies - Lockheed, INCO, Royal Dutch Shell - scrambled to launch their own deep-sea mining operations.There was just one problem: none of it was real!","thumbnail_url":"https://img.transistorcdn.com/rfR0tXiDcUaZns2dQsbhZVxFWvIWtTNwIjIXagARKuw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MDJh/YWY4ZTg5MGQ2YWQw/MmUyMWVhNzE2ZDQ5/OTJlMS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}