{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"Nacho Average Podcast with Lauren Joyner, Founder of Loca Foods","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/34959130\"></iframe>","width":"100%","height":180,"duration":2018,"description":"Lauren Joyner is the CEO and Founder of LOCA Foods. LOCA's first product is a plant-based nacho sauce for the 21st century, made from potatoes. Lauren has really done her research to understand what it is about food that we enjoy - what purpose does it serve, in what context is it shared, how does it make us feel? This is such an important mindset for disrupting a broken food system. Understanding what doesn't work, how it got that way, and why we cling to it are essential foundations for building a better product. On this episode, Lauren and I talk about how LOCA is reinventing comfort foods in a way that's better for humans, animals and the planet. We discuss important angles for thinking about nutrition, shelf life, and even dive into the history of America's obsession with cheese.","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}