{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Better Financial Futures","title":"Starting Young, Building Smart with Imogen Pickton","html":"","width":"100%","height":180,"duration":1795,"description":"In this episode of Better Financial Futures, John Boatman is joined by 23-year-old business owner and LinkedIn specialist Imogen Pickton for an honest and engaging conversation about financial education, entrepreneurship, personal branding and building a business from a young age.\n\nImogen shares how she started her business at just 18 while completing her A-levels during the pandemic, and how putting herself out there on LinkedIn opened the door to opportunities she had never expected. She reflects on how little financial education she received at school, the importance of developing good money habits early, and the challenges of learning how to price your services when you are first starting out.\n\nJohn and Imogen also discuss social media, the pressures younger generations face around spending and debt, building confidence online and why undercharging can make a business unsustainable. They also explore the growing role of AI in personal branding and why technology should support your voice rather than replace it.\n\nThis episode is a reminder that you do not need to have everything figured out before you start, but learning about money, understanding your value and being willing to put yourself out there can make a huge difference to your financial future.\nWhat we cover in this episode\nImogen’s journey from A-level student to business owner\nWhy financial education is still missing in schools\nDeveloping healthy money habits from a young age\nThe financial pressures facing younger generations\nStarting a business at 18 and learning as you go\nWhy undercharging can make a business unsustainable\nUnderstanding your value and improving your pricing\nHow LinkedIn can create career and business opportunities\nBuilding confidence through personal branding and engagement\nUsing AI without losing authenticity in your content\n\nKey takeaways\nDeveloping good money habits early can have a lasting impact\nFinancial education is particularly important when becoming self-employed\nLow...","thumbnail_url":"https://img.transistorcdn.com/s6VlXx3F_lvNFAdgcLwcSKJxY60586VWYo0yCWUdEfE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YWIw/MDU1OGI4N2Y1NmY1/YzAwMDgzMGE1MzAx/ZjlmNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}