{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing in Progress","title":"Fail fast and pivot faster in marketing with Cari Jaquet","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/34d19bd0\"></iframe>","width":"100%","height":180,"duration":1267,"description":"Marketing is always evolving, and staying ahead means embracing change.Cari Jaquet, CMO of P0 Security, shares her insights on how marketers can stop playing catch-up by constantly experimenting, adopting new technologies, and making data-driven decisions. She discusses how to pivot quickly and adapt your strategies to the market’s ever-changing demands.In this episode, you’ll learn:Why continuous experimentation isn't optional anymoreHow to embrace AI without letting it make you lazyHow to ensure marketing is tightly aligned with salesHighlights:(00:00) Meet Cari Jaquet (01:43) The evolving role of a CMO today (02:48) How to embrace AI without fear (08:49) Why your content strategy must account for AI-aided search (13:19) Marketing as a revenue and pipeline driver (15:02) When to break up with a campaign (17:05) The case for failing fast and failing oftenResources:Cari’s LinkedIn: https://www.linkedin.com/in/cari-jaquetGayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/","thumbnail_url":"https://img.transistorcdn.com/XUJ7ujp1JI5DnjzlCraDFQAo7mCY30ubrHIuCLGtFuU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2E2/OTJmMjFmYmIyOWQ2/NDZmNDViNTNlNTlm/YmU1OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}