{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Remix","title":"How Sur La Table Turns Customer Insight into Innovation","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/34dc7e0f\"></iframe>","width":"100%","height":180,"duration":2173,"description":"Rachel Frederick oversees various aspects of Sur La Table’s digital business, from digital marketing to the brand’s direct-to-consumer ecommerce site, fraud prevention and even fulfillment offerings. \nTo ensure Sur La Table creates experiences that meet and exceed customer expectations, Rachel and her team rely heavily on customer data. During this episode of Retail Remix, Rachel discusses how audience insights have helped the brand: \nAdopt new fulfillment offerings and experiences, such as Amazon Today; \nUnderstand Sur La Table’s key differentiators to strike the perfect balance between high-quality service and convenience; and \nEmbrace a more collaborative, multi-disciplinary culture within the organization.\nRELATED LINKS\nLearn more about Sur la Table\nConnect with Rachel Frederick on LinkedIn","thumbnail_url":"https://img.transistorcdn.com/C1sENdp39uqABVG62swhYhHJtUlW4KaRYcD-MRFgU-4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc2MzYvMTU4MTM3/Nzc3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}