{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"I Shouldn't Say This, But...","title":"S5 Ep14: We are all influencers: Natalie Wills","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/34eae189\"></iframe>","width":"100%","height":180,"duration":2682,"description":"Natalie Wills is the Global Director of Marketing at Zalando and a fellow advocate for the power of social media for good.In this episode, we discuss:- The importance of authenticity online - Why we are all influencers - What we can learn from the way young people use social media - The importance of leading with your values- Zalando’s approach of casting diversity of influencer talent and talent whose values resonate with their own- The way social media is driving transparency in the real worldNatalie:https://www.instagram.com/nattiw1/?hl=enhttps://www.linkedin.com/in/nataliealisonwills/Me:https://instagram.com/katyleeson?utm_medium=copy_linkhttps://www.linkedin.com/in/katy-leeson-39931a53https://twitter.com/katyleeson?s=21","thumbnail_url":"https://img.transistorcdn.com/_PaZGGyDmHBB5_gEQLlRFuuRPSNsFusOMS6IdQm8ysg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iNTMw/NTEzYWZlZmMyZDUw/NjM3ZTY5YTdmNzBi/Mjk5Zi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}