{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"#63 Safari is at it again – capping 1P cookie lifetimes and redefining 3rd party!","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/34f2b4f9\"></iframe>","width":"100%","height":180,"duration":1911,"description":"All resources and the full transcript is available at https://bit.ly/3HGniHJ.\r\n**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.**\r\n---\r\nIntro [00:15]\r\nTopic [01:48]\r\nWind down [28:52]\r\nOutro [30:53]\r\n---\r\nQuote of the episode from Dan: \"new versus returning is, in my humble opinion, been kind of redundant for a couple of years now at very least.\"\r\nQuote of the episode from Dara: \"we'll throw the machine learning kitchen sink at this just to try and salvage this users metric\"\r\n---\r\nThis week Dan and Dara discuss the recent changes announces from Apple on the way they will be copping 1st party cookie lifetimes - even if being being set via server-side GTM. What imapct will this have, and what difference will it make to most people? That and if Sessions is a better metric than Users (again)...\r\nWebKit GitHub documentation on the 7-day lifetime cookie capping - https://bit.ly/3uWXUpI.\r\nSimo Ahava's post on LinkedIn https://bit.ly/3WqHulb.\r\nIn other news Dan runs and Dara will (or has been?) drinking in the emerald isle!\r\nFollow Measurelab on LinkedIn - https://bit.ly/3Ka513y.\r\nIntro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.\r\nIf you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.\r\nThe post #63 Safari is at it again – capping 1P cookie lifetimes and redefining 3rd party! appeared first on Measurelab.","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}