{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Paying Yourself as a Florist: Why It Matters & How to Start Today","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/34ff34cb\"></iframe>","width":"100%","height":180,"duration":1843,"description":"In today’s episode, Jeni gets real about one of the least talked about but most important topics in the floral industry: paying yourself.So many florists are creating beautiful work, serving their couples like magic… and quietly paying themselves almost nothing.This episode breaks down why that happens, how to shift it, and the exact framework (Profit First) Jeni uses to make sure florists are paid fairly and consistently.Whether you're a new florist still feeling “grateful to be chosen” or a seasoned designer carrying years of undercharging, these strategies will help you build a business that actually supports your life — not drains it.🌼 What You’ll Learn in This Episode💰 Why Paying Yourself Is a Real Success MetricAnd why \"but I love what I do\" is NOT a valid reason to under-earn.💸 The biggest lies florists tell themselves about moneyIncluding:“I’m reinvesting everything, so I just can’t pay myself yet.”“My perks count as income… right?”“I’ll start paying myself when the business grows more.”Spoiler: If there's no plan, growth won’t fix it.📊 How to Calculate the REAL Value of Your PerksCar, gas, phone, Internet, workshop supplies — they all add value, but they’re not a substitute for owner pay.A Florist-Friendly Breakdown of Profit FirstJeni walks through:The 5 accounts you need (plus 1 bonus account)The percentages most florists should useWhy owner’s compensation ≠ profitHow to stop relying on deposits to surviveWhat healthy margins actually look like for a floristThe #1 reason florists stay broke: impulse spending on inventory and flowers.And how Profit First removes temptation and creates discipline.Real numbers + real scenarios from Jeni’s businessIncluding:How she bought her company vanWhy she refuses to tap into depositsThe “book of porn” rule for decor + hard goodsHow she funds workshops without sacrificing payWhy women struggle to talk about money (and how to change that)This section alone will shift how you think about your worth.📉 Are you...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}