{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Paying Yourself as a Florist: Why It Matters & How to Start Today","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/34ff34cb\"></iframe>","width":"100%","height":180,"duration":1732,"description":"In today’s episode, Jeni gets real about one of the least talked about but most important topics in the floral industry: paying yourself.\nSo many florists are creating beautiful work, serving their couples like magic… and quietly paying themselves almost nothing.\nThis episode breaks down why that happens, how to shift it, and the exact framework (Profit First) Jeni uses to make sure florists are paid fairly and consistently.\nWhether you're a new florist still feeling “grateful to be chosen” or a seasoned designer carrying years of undercharging, these strategies will help you build a business that actually supports your life — not drains it.\n🌼 What You’ll Learn in This Episode\n💰 Why Paying Yourself Is a Real Success Metric\nAnd why \"but I love what I do\" is NOT a valid reason to under-earn.\n💸 The biggest lies florists tell themselves about money\nIncluding:\n“I’m reinvesting everything, so I just can’t pay myself yet.”\n“My perks count as income… right?”\n“I’ll start paying myself when the business grows more.”\nSpoiler: If there's no plan, growth won’t fix it.\n📊 How to Calculate the REAL Value of Your Perks\nCar, gas, phone, Internet, workshop supplies — they all add value, but they’re not a substitute for owner pay.\nA Florist-Friendly Breakdown of Profit First\nJeni walks through:\nThe 5 accounts you need (plus 1 bonus account)\nThe percentages most florists should use\nWhy owner’s compensation ≠ profit\nHow to stop relying on deposits to survive\nWhat healthy margins actually look like for a florist\nThe #1 reason florists stay broke: impulse spending on inventory and flowers.\nAnd how Profit First removes temptation and creates discipline.\nReal numbers + real scenarios from Jeni’s business\nIncluding:\nHow she bought her company van\nWhy she refuses to tap into deposits\nThe “book of porn” rule for decor + hard goods\nHow she funds workshops without sacrificing pay\nWhy women struggle to talk about money (and how to change that)\nThis section alone will shift how you think about...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}