{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2X eCommerce Podcast","title":"EP 50: Ecommerce Wars: Google Vs Amazon","html":"","width":"100%","height":180,"duration":1697,"description":"I recently came across an interesting survey commissioned by BloomReach:\nthey found that 44% of online shoppers in the U.S. began their ecommerce product searches on Amazon.com. \nThen only 34% of online shoppers use search engines such as Google\nAnd the remaining 22%of online shoppers go directly to retailers websites \n \nGoogle ecommerce position at the moment does not looks very good,\nbecause it relies on product-related searches for a big chunk of advertising.\n \nWe all know that Amazon.com is the 800-pound gorilla in the market.\nAnd Savvy shoppers know that Amazon does not alway offer the best prices.\n \nAmazon's is pretty much the primary destination for product searches for consumers.\nAnd its position is improving.\n \nA similar survey carried out by Forrester Research in 2012 found that just 30% of online shoppers began their shopping from Amazon.\n \nSo what has changed in online shopping behaviour between 2012 and 2015…in just 3 years?\n \nGet the show notes and other podcasts here: http://2xecommerce.com/podcast/\n \n\nMessage from Our Sponsors:\nThis episode is brought to you by Remarkety.\nRemarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.\n \nTry Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.\n \nVisit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.","thumbnail_url":"https://img.transistorcdn.com/6rfU37IUp0-QWXYKPd34Jy_W0ArNIQ3hAOszLOacSoM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwMTI5LzE2ODY5/NDE4MzgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}