{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Building Unbreakable Brands","title":"Leaders and Land: How Family Businesses Can Build Staying Power with Jen Traeger","html":"","width":"100%","height":180,"duration":2607,"description":"In this episode of Building Unbreakable Brands, host Meghan Lynch sits down with Jen Traeger, second-generation leader of United Skates of America and certified family business coach. Jen shares the fascinating story of how her family grew the company into the world’s largest roller skating brand while building wealth through a strategic real estate model. From navigating leadership transitions to fostering an ownership mindset among employees, Jen offers candid insights on sustaining a family business across generations—and why success means more than staying in the rink.\nKey Topics Discussed\nBuilding a generational business model – How United Skates of America scaled from a single rink to a nationwide brand by pairing operational growth with strategic real estate acquisition.\nLeadership transitions with intention – Why the Traeger family chose non-family CEOs and how that decision fueled company success.\nCultivating an ownership mentality – Teaching financial literacy and transparency at every level of the organization.\nBalancing family values with business needs – How empathy, trust, and treating employees like family shaped a strong workplace culture.\nThe role of real estate in long-term profitability – Leveraging property ownership to provide stability and reinvestment opportunities.\nSuccession planning with grace – Lessons from moving leadership from Gen 1 to Gen 2 and preparing for the next chapter.\nConnect with Jen Traeger on LinkedIn or visit execfamilybusinesscoach.com\nBuilding Unbreakable Brands is hosted by Meghan Lynch\nProduced by Six-Point Strategy","thumbnail_url":"https://img.transistorcdn.com/jdLU21jbOddce4yImGnO5n8gGvJuq9PACDA5gAj_mzY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4ODY3LzE3MDU2/OTI0NDgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}