{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"Forget Everything You Thought You Knew About Brand Collaboration with Scott Moore","html":"","width":"100%","height":180,"duration":2236,"description":"Veteran Twin Cities marketer, Scott Moore thinks he’s found that most elusive of opportunities. A new way for businesses to reach the parts and touch the hearts of customers that the $300bn US ad industry simply cannot.\n\nAfter a storied and successful career beginning at the legendary Fallon agency, rising to the top of marketing at Best Buy and then as CMO of Wynn Resorts, Scott has invested billions of dollars on every form of marketing and has seen every enduring and ephemeral 21st century trend.\n\nWhich makes his latest move one that we should all stand up and pay attention to.\n\nLast year, bitten by the collab bug and smitten by the business opportunity, Scott left corporate marketing behind to launch Colaboratory with his co-founder Brian Bispala, formerly the CTO of Code 42.\n\nColaboratory is a marketing automation platform that makes it easy for brands of all types and stripes, shapes and sizes to meet, match and execute brand x brand collabs to drive growth and enhance brand perception.","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}