{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"#90 Self-serve analytics: yay or nay","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/356d18f4\"></iframe>","width":"100%","height":180,"duration":2981,"description":"Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3FxOPch.\r\n00:00 Intro.\r\n00:28 Self-serve analytics failure.\r\n03:20 Self-serve analytics debate.\r\n07:16 Data democratisation and self-service.\r\n09:41 People misusing self-serve analytics.\r\n13:14 Self-serve data analysis.\r\n16:49 Self-serve analytics challenges.\r\n18:10 Data literacy.\r\n21:11 Overcoming learning challenges.\r\n24:01 Understanding what people want.\r\n26:01 Centralised document for company questions.\r\n29:23 Self-serve analytics solution.\r\n32:00 Pursuit of self-serve culture.\r\n36:00 AI in self-serve analytics.\r\n38:33 How to ask better questions.\r\n40:24 Predefined list of curated questions.\r\n43:05 Retention and success metrics.\r\n46:21 The pursuit of self-servant data democratisation.\r\n49:13 Suggest a topic or guest.\r\n-----\r\nEpisode Summary:\r\nIn this week's episode of The Measure Pod, Bhav reflects on his biggest career failure: self-serve analytics. They discuss the challenges and complexities of implementing self-serve analytics in organisations, highlighting the factors that contribute to its success or failure. Bhav emphasises the importance of trust, data literacy, and problem-solving skills in enabling individuals to effectively use self-serve analytics tools. They also share personal experiences and strategies for promoting data democratisation and creating a culture of self-serve analytics.\r\n-----\r\nQuotes of the Episode:\r\n\"...this topic and the whole concept of self serve has been one of the biggest failures of my entire career spanning like 10, 11, 12 years.\" - Bhav\r\n\"...self service doesn't equal self sufficiency.\" - Dara\r\n\"...when marketers are always talking about like impressions and clicks as KPIs, I'm like, it means absolutely nothing. And like, you know, downloads of a podcast means nothing.\" - Dan\r\n-----\r\nAbout The Measure Pod:\r\nThe Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from...","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}