{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Prose + Comms: Engagement, Unplugged","title":"From Scrappy to Strategic: How Lean Teams Build Marketing That Drives Revenue","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/357bdd0c\"></iframe>","width":"100%","height":180,"duration":2811,"description":"Small team, big expectations? This episode is your sign to stop doing “everything” and start doing what actually moves the business.Brian Rowley and Laura Smith welcome Norman Guadagno, fractional CMO and longtime marketing leader, to unpack how lean teams can build momentum without burning out or blowing the budget. They pressure-test common tactics (weekly blogs, “be everywhere” social, AI content, trade shows, annual plans) through the lens of impact. Then Norman gets into the good stuff: why “leads” can be a red herring, how to tie marketing decisions back to revenue without losing the brand story, and why AI is the ultimate Swiss army knife… if you stop using only one blade. If you'd like to hear more from Norman Guadagno, you can find him on LinkedIn. ","thumbnail_url":"https://img.transistorcdn.com/g8cwnDdxI3YVXsG-BHSHIx4G754tjjK8Uvqot4TCA84/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZjYz/ZWY0ZmZlNjYxMTI4/MTdlYjJiYmY2Mjc2/ZWQ1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}