{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ditching Hourly","title":"Jessica Lackey - Stop Betting On Tactics","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/35846846\"></iframe>","width":"100%","height":180,"duration":3366,"description":"Author of Leaving The Casino, Jessica Lackey, joined me on Ditching Hourly to discuss the importance of understanding different business models, pricing strategies, and the concept of the 'zone of enoughness' in building a sustainable business.Jessica's BioJessica Lackey is the founder of Deeper Foundations, a consulting and training firm that helps expertise-based business owners grow and scale sustainable companies rooted in stronger business foundations. She brings a unique blend of corporate expertise and soulful business building, drawing on an MBA from Harvard Business School, a coaching certification from iPEC, and experience at McKinsey & Company and Nike, Inc. Jessica has supported over 200 entrepreneurs through her programs, blending systems thinking, operational rigor, and deep values alignment. She lives in Charlotte, North Carolina, with her husband.Jessica's Links:Website: https://www.deeperfoundations.com/LinkedIn: https://www.linkedin.com/in/jessica-lackey/Book: https://www.deeperfoundations.com/casinoPredictable Revenue Roadmap: https://predictablerevenueroadmap.com/Instagram: https://www.instagram.com/jessicalackey_consulting/","thumbnail_url":"https://img.transistorcdn.com/NCUVrsmlcYseU9x7dN1dnT4q3rVJ5q27OIKrcXCPJrM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMjY2/ZjU5OTA5OWI3YzI2/MzdiODJlMmUwZWY1/NTJjZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}