{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"How to Fill Your Funnel & Get More Clients in 2025","html":"","width":"100%","height":180,"duration":1112,"description":"Episode Summary:Feeling stuck on how to get more wedding clients or grow your floral business? In this episode, Jen breaks down the wedding sales funnel and how florists can strategically fill their pipeline with high-quality leads. Whether you’re booking weddings, corporate events, or everyday orders, Jen shares proven methods to get in front of the right people and build a steady stream of clients.You’ll learn how to position yourself in the industry, build relationships with planners and venues, leverage your personal network, and create marketing strategies that keep your business top of mind for potential customers. If you want consistent bookings and predictable growth, this episode is a must-listen!Key Takeaways:1. Understanding the Wedding Sales FunnelNewly engaged couples start at the top of the funnel with major decisions: date, venue, and photographer.Florists come in after those big decisions, so networking with planners, venues, and photographers is key.Being the florist that industry professionals recommend is how you fill your funnel with ideal clients.2. Build Strong Vendor RelationshipsConnect with wedding planners, venues, and photographers—they’re the ones referring clients before they reach you.Stay top of mind by consistently engaging with vendors, attending networking events, and offering referrals.If you send business to a planner, they’re more likely to return the favor!3. Filling Funnels for Different Floral NichesWeddings: Network with planners, venues, and photographers to become their go-to florist.Everyday Deliveries: Focus on SEO and website optimization to rank higher in searches.Corporate Events: Connect with hotels, event planners, and corporate venues for repeat business.4. Your Personal Network is a GoldmineDoes everyone you know, know what you do? If not, you’re missing opportunities!Regularly post on your personal social media (Facebook & Instagram) about your floral business.Example posts:“Here are my Valentine’s Day...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}