{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"How to Fill Your Funnel & Get More Clients in 2025","html":"","width":"100%","height":180,"duration":1112,"description":"Episode Summary:\nFeeling stuck on how to get more wedding clients or grow your floral business? In this episode, Jen breaks down the wedding sales funnel and how florists can strategically fill their pipeline with high-quality leads. Whether you’re booking weddings, corporate events, or everyday orders, Jen shares proven methods to get in front of the right people and build a steady stream of clients.\nYou’ll learn how to position yourself in the industry, build relationships with planners and venues, leverage your personal network, and create marketing strategies that keep your business top of mind for potential customers. If you want consistent bookings and predictable growth, this episode is a must-listen!\nKey Takeaways:\n1. Understanding the Wedding Sales Funnel\nNewly engaged couples start at the top of the funnel with major decisions: date, venue, and photographer.\nFlorists come in after those big decisions, so networking with planners, venues, and photographers is key.\nBeing the florist that industry professionals recommend is how you fill your funnel with ideal clients.\n2. Build Strong Vendor Relationships\nConnect with wedding planners, venues, and photographers—they’re the ones referring clients before they reach you.\nStay top of mind by consistently engaging with vendors, attending networking events, and offering referrals.\nIf you send business to a planner, they’re more likely to return the favor!\n3. Filling Funnels for Different Floral Niches\nWeddings: Network with planners, venues, and photographers to become their go-to florist.\nEveryday Deliveries: Focus on SEO and website optimization to rank higher in searches.\nCorporate Events: Connect with hotels, event planners, and corporate venues for repeat business.\n4. Your Personal Network is a Goldmine\nDoes everyone you know, know what you do? If not, you’re missing opportunities!\nRegularly post on your personal social media (Facebook & Instagram) about your floral business.\nExample posts:“Here are my...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}