{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection","title":"The Cheap Ad Inventory Everyone's Ignoring While They Fight Over TikTok","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/35c4faaa\"></iframe>","width":"100%","height":180,"duration":2358,"description":"Shopify retargeting stuck on one channel? A 4-person brand hit 35x ROAS running ads across social, email, and display.\nIn this episode, Lizzie Chapman, VP of Technology Partnerships and Channels at AdRoll, breaks down:\nWhy cutting brand awareness spend can double your recovery time, and how it feeds your retargeting funnel\nHow a $1,500 product with a long buying journey earned 44.5x ROAS on cart abandonment\nHow to build first-party data from discount codes, newsletters, and purchases so prospecting keeps working as tracking tightens\nWhether you're doing $30K months or $30M years, this conversation delivers strategies you can test this week.\n📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-487/\nConnect with us:\n🐦 Twitter: https://twitter.com/stevenhutt/\n💼 LinkedIn: https://www.linkedin.com/in/shutt/\n📘 Facebook: https://www.facebook.com/thrivingwithshopify/ ","thumbnail_url":"https://img.transistorcdn.com/P5duruV2_oDh1uznwVSZlWtxY9S4kqZCtyWoU9GGCcQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZjE5/MjAzY2E2ZjQ5OTk0/MTc1MTZlYTc3ZDVm/NDlmMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}